Ski.com Marketing Manager
About the Job:
Ski.com seeks an individual to join the Aspen, Colorado-based marketing team to help develop, manage and execute online marketing strategies and tactics.
Essential Duties and Responsibilities:
- Manage, implement and execute all Internet Marketing programs
- Maintain and reconcile internet marketing budget
- Participation in the development and execution of fully integrated marketing plans
- Manage email and related e-marketing campaigns, including conceptualizing, planning, strategizing, determining tactics, implementing and tracking and measurement
- Make recommendations for future tests, campaigns, efficiency improvements and media optimization based on Google Analytics reports and findings
- Manage and develop social media marketing programs (Facebook, Twitter, YouTube, LinkedIn, Flickr, other native website tools)
- Participate in the development of all website content
- Manage online marketing needs for affiliate programs
- Manage email database(s)
- Assist in the creation of e-sales tools for Ski.com staff and travel agents
- Assist marketing team in the creation of all advertising assets when needed
- Participate in management team meetings and strategic planning
- Assist in the execution of co-op marketing campaigns
- Additional responsibilities as requested
Job Qualifications/Requirements:
- BA/BS in marketing, business or a related field
- 5+ years of experience in online marketing
- Strong understanding of CPC and CPM advertising methods
- Knowledge of Google Analytics and other measurement tools
- Experience with SEO, SEM and keyword management
- Strong problem solving capabilities and a track record of successful online strategies that drive qualified traffic, leads and online sales
- Goal oriented with proven ability to achieve results
- Excellent organizational and computer skills, with proven ability to maintain attention to detail
- Excellent written and verbal communication skills
- Strong ability to follow up and meet deadlines
- Ability to work with people on all levels
- Ability to multi task in a fast-paced environment
- Excellent customer/vendor service skills required
- Intellectual curiosity, particularly regarding online trends and consumer dynamics
- Must be self-motivated and self-assured
- Ability to work with limited supervision
- Excellent communication skills and ability to maintain professional and friendly relationships with vendors, Ski.com sales agents and coworkers
- Ski travel industry knowledge a plus
To be considered, please email cover letter and resume to HR@ski.com.
About Ski.com
Established in 1971 and headquartered in Aspen, Colo., Ski.com is the largest provider of mountain travel in North America. Ski.com is the only travel company specializing in mountain destinations to offer the unsurpassed first-hand knowledge and experience needed to present travelers the most options at the best value. The company has the largest mountain lodging inventory, offers the most ski-related package components in the travel industry and customizes complete vacations to 100 of the most popular resorts in the United States, Canada, Europe and South America.