SKI.COM IN THE NEWS

"It is once again a skier’s market," said Dan Sherman, director of marketing for Ski.com. While the offers are very similar to last season’s with free nights, free lift tickets and free upgrades rather than outright discounts, there are more of them, he said. 'We have more for January, more for spring break, and even more for the December holidays than in recent memory."

"Now this is a deal," says Dan Sherman, director of communications for Ski.com. 'Third night free: I've never seen a deal like that at Little Nell.' From Nov. 25 to Dec. 15, Ski.com offers a package for $502 per person, which includes a 3rd night free and a 2-day lift ticket. This iconic hotel is one of the best ski- in, ski-out hotels out there. "After a day of skiing, I love sitting by the fire in the lobby, having a drink, and watching the world go by. It's a great place to be seen and see people" says Sherman. And with the airport right in Aspen, this hassle-free getaway begins as soon as the plane lands. Find more snowy steals at www.ski.com.

"Historically, holiday travelers would have to abide by minimum-night stay requirements and also pay a premium to vacation during the holidays," said Dan Sherman from www.ski.com. "This year we're offering more sales, bigger discounts and we have them available earlier than we did last year."

"While the website draws clients, the heart of the company's services is still the more than 75 "mountain vacation specialists" who have the enviable task of experiencing the ins and outs of scores of ski resorts. "That's what really differentiates us is we do have a great website with lots of information, but we encourage our clients to call in and talk to our agents who have experience on average of about 15 years,' said Ski.com CEO Harry Peisach. "They know every property. They know every resort very well."

Websites such as Shermans' Ski.com build vacations for you, with a big variance in prices. For example, a four-night stay at Deer Valley, Utah, for four (two adults, two children) plus roundtrip airfare from St. Louis to Salt Lake City showed up from $4,300 to about $6,000.

Dan Sherman, a spokesman at ski-tour operator Ski.com, says resorts have cut back on capital improvements over the past few years because of the poor economy. Instead, they have focused on expanding their range of activities, he says.

He (Ski.com's Dan Sherman) said deals, including some new luxury hotels with introductory pricing, were luring visitors. "Consumer confidence is growing. People who maybe haven't gone skiing the last couple of years might try to scratch that itch this year," Sherman said.

Non-skiers can ice skate and go tubing at nearby Adventure Park. If you book through Ski.com and buy three tickets, you're eligible for an airfare credit of up to $400.

"This generation has the time and the disposable income needed to ditch a chairlift for a few days, jump in a helicopter, and get run after run of untracked, bottomless powder skiing,' says Dan Sherman, an avid heliskier and director of marketing for Ski.com."

A lifetime spent skiing North America's best resorts allows Emery to help clients plan their vacation on a run-by-run basis, whether they want bumps, steeps, powder, or half-pipes. 'One person's ski-in/ski-out is another's walk-in/walk-out,' says Emery, who knows the nuances that distinguish a mountain resort's many hotels and condos. Ski.com's purchasing power gives Emery access to the largest inventory of properties at U.S. ski resorts.