What do US ski racer Lindsey Vonn, Swiss tennis champion Roger Federer and the Alps have in common? They were all part of a surreal scene set up by Swiss chocolate makers Lindt & Sprüngli as part of the opening of Lindt Swiss Chocolate Heaven, a chocolate shop at the top of Europe.
According to a press release issued today, the chocolatiers set up a tennis court at Jungfraujoch, known as the “Top of Europe,” and held an exhibition match between Vonn and Federer to celebrate the opening of the Lindt Swiss Chocolate Heaven. Vonn and Federer must have been a little winded as the site of the tennis court was on the Aletsch Glacier, 3,454 meters or 11,332 feet above sea level.
If touching the sky means you’re close to heaven, then Lindt’s Chocolate Heaven is pretty close! This new chocolate shop and demonstration kitchen is located inside the Jungfraujoch, which is the highest railway station in Europe. It’s a dramatic spaceship-like structure built into the ice, snow and rock on the Aletsch Glacier.
Here’s the full video explaining the dream behind Lindt’s Chocolate Heaven:
You may have seen photos of the Jungfraujoch when researching ski trips in Switzerland. It’s close to Grindelwald and Wengen, and many tourists take the railway journey through the Eiger and the Mönch, all the way up to the Jungraujoch station. Once there, visitors ride a 25-second ski lift to access the roof of the building, called the Sphinx Hall. Its observation platform is 3,571 meters or 11,716 feet above sea level and offers 360-degree views that stretch all the way to France, Germany and Italy.
If you’re curious about skiing below the Jungfraujoch during winter, check out this video below and call a Mountain Travel Expert at 800-610-8911 or Click To Chat.